DITA LYONS

Iconic fashion designer, entrepreneur, and television personality Jenna Lyons partners with luxury eyewear brand DITA for the exclusive re-release of LYONS – a timeless rounded silhouette in acetate, available as both sun and optical frames. The sun edition features a striking Smoke Gradient lens with Gold Flash accents, framed by rich Midnight Rose acetate, while the optical version captivates in a stunning Desert Peach hue. Known for always wearing iconic eyewear, Jenna has been a longtime fan of DITA’s offerings, wearing LYONS with her optical Rx in her day-to-day. “There isn’t a day that goes by where someone doesn’t ask ‘where did you get your glasses?’ Lyons explains. “I felt like a walking billboard, so I literally cold called DITA and asked If we could have a more intimate relationship. This has never worked before – but it worked this time and I am beyond thrilled. I am obsessed.” This long standing admiration naturally brought together Jenna and the DITA team once again, united by their shared passion for challenging conventions, embracing creativity, and taking bold risks in design.